AT&T Direct Marketing

Client:
AT&T through Hacker Agency
Role:
Designer and Developer
Date:
Mid 2016 – Late 2017
Tools:
PS, HTML, CSS, Oracle Responsys

Adventures in Direct Marketing

I was responsible for the design, development, and optimization of many emails for AT&T (and other clients) at Hacker Agency Seattle. Assisting primarily on the AAL/xSell program, I was responsible for responding to learnings gained from our “Champion VS Challenger” system, where we tested into optimal layouts for varying audience segments.

Examples

I assisted in designing and developing various parts of the following responsive emails, in addition to hundreds more:

The gradient background is coded to work in large main email clients like Yahoo, many versions of Outlook, and Gmail.

HBO Campaign

These emails were developed with the learnings from Hacker’s “Champion VS Challenger” program: